In Businesses that drive a suite of products to market, Product management is challenged with directional questions:

• Are the products keeping up to the markets?
• Has the market segmentation changed?
• Is the technology continuing to deliver value?
• Is the customer base continue to grow?
• Is the product profitability starting to draw down?
• Does the infrastructure need to be refreshed to scale further?

Product management typically deals with these questions as part of the Product plans and often the decisions are to be made

• Rationalize the product base into where to invest further?
• Where to start milking the product for profitability?
• Which products to be sunset with a replacement?
• When to start development of the next generation offering?

We have worked with businesses in developing similar Product rationalization strategy and plans that align the plans for the products with the overall direction of the business and financial goals. The Strategy has to consider the changing trends in the market, customer demands, business performance and product PNL.