The field of mobility has matured from being an information only mode to become a big channel for businesses driving lead management, marketing, product sales, Enterprise decision making, recruiting platform to social media based analytics. Most of these today can and are being delivered on mobile based devices. The questions though that continue to challenge decision makers are around how best to use the “new reach” they have to their buyers and how best to influence decisions of their buyers. Mobile platform in certain industries continue to be an informational portal with static content delivery and limited workflow type solutions, whereas in certain Industries majority of the businesses revenue to driven on mobile devices.

The engineering aspects of the mobile development have started to mature as the platform offers the fastest go to market with limited or enhanced features and capabilities. There are geographies globally that are better suited for mobile based user community than others. Product management needs to make informed decisions around which markets and regions to reap value out of mobility and what kinds of features work best for their buyers. Aspects such as compliance and user interaction continue to drive engineering challenge for mobility based software products.