A key differentiator for product adoption has been and continues to be User Interface and the interaction capabilities in the product. It has become a key paradigm for Product management to measure its success by measuring how easy the product usage and maneuvering is that drives higher sales. Product adoption directly impacts customer retention and acquisition.

We have helped businesses design, develop and measure the usability of the product with regards to user interface. Our experience covers both new products launch and revamping existing user interfaces. The end goal or outcome has to be tangible enough to show a positive impact on the business. Also, this area has evolved with number of highly referential models available today that have become strong role models for customer engagement and simplicity of use.